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Resume

Experience

January 2024 - Current

Creative Marketing Specialist

Continental Tires the Americas

Fort Mill, SC

  • Provide print and digital marketing content for 140+ territory sales managers

  • Responsible for print and digital advertising for the Truck Tire division 

  • Create marketing plans around new product launches, events, and partnership programs

  • Create displays for trade events and dealership marketing

  • Support other departments creative needs 

June 2021 - January 2024

Online Visual Designer

Lowe's Companies, Inc.

Mooresville, NC

  • Collaborate cross-functionally on projects and advocated for specific requirements of designs with production teams

  • Create user-centered designs with integrated marketing information, creative assets, and design patterns.

  • Responsibilities include home page design and promotional content throughout Lowes.com

  • Present work to designers, user experience teams, and key stakeholders at different project stages.

  • Interned with Lowe's in a similar position from 06/2020-08/2020

May 2019 - August 2019

Social Media Coordinator

Kryo Inc.

Mooresville, NC

  • Created all social media content with consistent aesthetic and tone

  • Increased customer engagement through social media

  • Utilized social media marketing tools such as Hootsuite and Sprout Social

  • Worked with a wide variety of social media influencers to promote products

May 2018 - August 2018

Marketing and Media Intern

Leavine Racing

Concord, NC

  • Helped to coordinate events with social media public relations teams

  • Planned marketing initiatives for NASCAR Race Week at Charlotte Motor Speedway

  • Planned and promoted "Fan Fest" event for NASCAR Race Fans

Education

2017 - 2021

UNIVERSITY OF SOUTH CAROLINA

Bachelor of Arts in Advertising & Graphic Design

Columbia, SC

- GPA 3.76

- 2021 Effie Collegiate Brand Challenge Finalist

- Capstone Scholar

- Pi Beta Phi member

- Gamecock Club Sports Marketing Intern

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