Resume
Experience
January 2024 - Current
Creative Marketing Specialist
Continental Tires the Americas
Fort Mill, SC
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Provide print and digital marketing content for 140+ territory sales managers
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Responsible for print and digital advertising for the Truck Tire division
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Create marketing plans around new product launches, events, and partnership programs
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Create displays for trade events and dealership marketing
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Support other departments creative needs
June 2021 - January 2024
Online Visual Designer
Lowe's Companies, Inc.
Mooresville, NC
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Collaborate cross-functionally on projects and advocated for specific requirements of designs with production teams
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Create user-centered designs with integrated marketing information, creative assets, and design patterns.
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Responsibilities include home page design and promotional content throughout Lowes.com
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Present work to designers, user experience teams, and key stakeholders at different project stages.
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Interned with Lowe's in a similar position from 06/2020-08/2020
May 2019 - August 2019
Social Media Coordinator
Kryo Inc.
Mooresville, NC
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Created all social media content with consistent aesthetic and tone
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Increased customer engagement through social media
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Utilized social media marketing tools such as Hootsuite and Sprout Social
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Worked with a wide variety of social media influencers to promote products
May 2018 - August 2018
Marketing and Media Intern
Leavine Racing
Concord, NC
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Helped to coordinate events with social media public relations teams
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Planned marketing initiatives for NASCAR Race Week at Charlotte Motor Speedway
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Planned and promoted "Fan Fest" event for NASCAR Race Fans
Education
2017 - 2021
UNIVERSITY OF SOUTH CAROLINA
Bachelor of Arts in Advertising & Graphic Design
Columbia, SC
- GPA 3.76
- 2021 Effie Collegiate Brand Challenge Finalist
- Capstone Scholar
- Pi Beta Phi member
- Gamecock Club Sports Marketing Intern
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